How to Turn Hate Comments Into Your Best Marketing Strategy

What if your next viral ad came from your meanest review?  In this episode of Brain Driven Brands, Sarah and Nate dive headfirst into the world of negative feedback, brand psychology, and emotional resilience—starting with a spicy listener review about Sarah’s voice. 😅

From Liquid Death’s savage comment campaigns to Domino’s “We’re Sorry for Sucking” rebrand, they unpack how smart brands turn criticism into currency (and why most founders take it way too personally).

You’ll learn: → Why consumers trust brands that own their flaws → The psychology behind “reversal bias” and “competence signaling” → How to decide if a bad comment is valid feedback—or just someone having a bad day

A mix of humor, honesty, and a little therapy banter (don’t worry, Nate’s still anti-therapy 😆), this episode will make you rethink how you handle haters—and maybe even thank them for your next creative breakthrough.

🎧 Listen if: You’ve ever been roasted online, doubted your product, or wanted to clap back at a troll but turn it into a high-performing ad instead.

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab\

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg