Ecommerce Marketing School The Rise Of Zero-Party Data: What It Is And Why You’ve Gotta Be Thinking About it #497
8 snips
Jul 27, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
HOC Media
01:35 • 2min
Zero Party Data Matters in Digital Marketing
03:51 • 3min
What Does That Mean to the End Consumer?
06:25 • 2min
The Rise of Zero Party Data
08:18 • 3min
What's the Difference Between Zero Party Data and First Party Data?
11:01 • 3min
The Value of Owned Channels and Zero Party Data
14:23 • 2min
How Do You Collect Your Customer Data?
16:01 • 4min