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3min chapter
The Rise Of Zero-Party Data: What It Is And Why You’ve Gotta Be Thinking About it #497
Ecommerce Marketing School
What's the Difference Between Zero Party Data and First Party Data?
There's two components to zero party data. There's thinking about the right touch points and surfaces to collect that. The other side of it is like, what do you freaking do with that? But just like I think a very practical example of zero party data, we've had a customer forever that they target soon to be mothers and they sell a bra specifically for nursing mother.
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