
 Lawyerist Podcast
 Lawyerist Podcast #515: Simple Marketing Hacks Lawyers Swear By, with Gyi Tsakalakis
 Jul 25, 2024 
 Gyi Tsakalakis, host of Lunch Hour Legal Marketing, joins to share essential insights for lawyers navigating the dynamic world of legal marketing. They discuss the importance of establishing a personal brand and tailoring marketing strategies to stand out. Gyi dives into overcoming challenges like marketing attribution and maintaining a balance between data and personal engagement. The conversation highlights the evolving role of AI tools and the significance of user-generated content in building credibility. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8 
 Intro 
 00:00 • 2min 
 Balancing Physicality and Intellectual Work in Law 
 02:10 • 2min 
 Anticipation for Olympic Records and Athletes 
 03:51 • 2min 
 Exploring Creativity and Navigating AI Tools in Law 
 05:22 • 2min 
 Navigating Model Agnosticism and Effective AI Prompting 
 07:08 • 3min 
 Navigating Legal Marketing in a Changing Landscape 
 09:48 • 3min 
 Navigating Legal Marketing Challenges 
 13:18 • 22min 
 Navigating Marketing Challenges in the Legal Field 
 34:49 • 5min 

