The podcast discusses the impact of the Israel-Palestine conflict on tourism in the Middle East, Dubai's forward-thinking approach in attracting travelers, the potential influence of COP 28 and the World Cup, and the growth of tourism from various source markets. The hosts also explore opportunities for tourism growth in the region and highlight the significance of attending the Skift conference in Dubai for industry insights.
The Middle East's tourism industry is facing the challenge of changing perceptions of safety while still striving to attract travelers from different regions.
Dubai has successfully recovered its tourism sector by implementing efficient vaccination efforts, strict security measures, and strategic marketing to appeal to various types of travelers.
Deep dives
State of MENA regions tourism
According to Joe Naaman, the Middle East can be divided into three categories in terms of tourism. The first category includes destinations near areas of conflict like Israel and Palestine, such as Jordan, which has seen a slowdown in visitation and development. The second category includes destinations that are somewhat neighboring conflict areas, like Egypt and Turkey, which have experienced a slowdown but have strong security measures in place. The third category encompasses destinations further away from conflict zones, like Morocco and the Gulf states, which have been impacted to a lesser extent. Overall, the Middle East is grappling with the challenge of changing perceptions of safety in the region, while still wanting to attract travelers.
Dubai's resilience and recovery
Despite being a relatively small city, Dubai has shown resilience in terms of its tourism recovery. It has been able to contain the impact of the pandemic through efficient vaccination efforts and strict security measures. Dubai reopened for international tourism in July 2020 and has capitalized on its reputation as a safe destination. The city has also strategically marketed itself to appeal to a wide range of travelers, including luxury, middle-class, and American tourists. Dubai's success in handling the pandemic and attracting visitors has positioned it as a model for other Middle Eastern destinations.
The potential impact of COP 28 and recent events
COP 28, the upcoming climate summit, is expected to have a significant effect on tourism in the Middle East, particularly in Dubai, where the event will be held. The influx of delegates and related events surrounding COP 28 is anticipated to boost hotel occupancy rates and generate economic activity for the city. Additionally, recent events like the World Cup have positively impacted perceptions of the region, attracting tourists and boosting destinations like Morocco. While other Middle Eastern countries, such as Saudi Arabia, are working on their own tourism strategies and marketing campaigns to change perceptions and attract visitors.
The role of airlines and airports in the Middle East
The Middle East has seen significant developments in its aviation sector, with airlines and airports playing a crucial role in attracting travelers. Dubai's Emirates and Qatar Airways have been leaders in the region, with their strong branding and connections. The rise of new players, such as Riyadh Air and Indian carriers like Air India and Indigo, will challenge the hub status of the Gulf airlines. The Middle East's airline industry is seen as closely tied to the image of the country, relying on government support and promotion campaigns. The role of airports, especially in Dubai and Abu Dhabi, has been monumental in establishing the Middle East as a global travel hub and connecting people worldwide.
In anticipation of Skift Global Forum East, happening in Dubai December 12-14, I wanted to sit down with both our Middle East Report, Josh Corder, and Twenty31 Consulting (now Skift Advisory) Managing Director, Joe Naaman, to discuss a big picture view on growth and dynamics in the Middle East.
In 45 minutes, we were able to just scratch the surface of our 25+ full speaker lineup and topic discussions slated for our Forum in December. If you haven’t secured your pass, get yours today as you don’t want to miss it.
In this podcast, we discuss:
How is the conflict in Israel being felt on the ground in the region?
What is the anticipated impact for COP28 and did the World Cup deliver?
How are countries planning ahead for Indian outbound travelers?
What important changes have happened for China as a source market?
The status of a GCC unified visa and what this means for tourism in the gulf.
Supply and oversupply: how has the hospitality mix shifted and is it working?
How has Dubai captured the market and what are other countries doing to compete?
Listen in to this exciting discussion and join us at Skift Global Forum East this December as we gather representatives from the world’s leading brands who are eager to delve into the transformative global, economic, and technological trends shaping the travel industry.
From aviation and hospitality to technology and online booking (and everything in between), this event is a unique opportunity to expand your industry knowledge and be inspired by the region and influential decision-makers in this space.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode