Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands
Oct 18, 2022
28:01
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#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:
How to continue growing mature brands
How to prevent your own brands from competing with themselves
Importance of clean structures & nomenclature in your advertising
Scaling with a team & processes as your catalog grows
Better Advertising with BTR Media