Emily Onimus, the "VSL Queen" and founder of a successful ad creative agency, shares her insights on video sales letters that have driven over $100 million in revenue. She discusses how female creators excel in ad content, significantly enhancing audience engagement. Emily emphasizes that entering the marketing field as ad talent doesn't require advanced skills and reveals how diversifying personal brands can boost business value. Her empowering approach highlights the potential for women to earn substantial income in this dynamic industry.
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insights INSIGHT
Female Creators Drive Results
Female creators often outperform men in ad content due to their ability to stop the scroll and drive conversions.
Their higher engagement rates lead to cheaper customer acquisition.
volunteer_activism ADVICE
Gain Marketing Experience
Working as ad talent offers valuable marketing insights, especially regarding offer structure and funnel stages.
This experience can be leveraged for career advancement or starting a business.
question_answer ANECDOTE
De-risk Your Business
Many male-dominated businesses rely on the owner's personal brand, creating an unexitable asset.
Diversifying talent in top-of-funnel activities de-risks the business and increases its value.
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Emily Onimus, widely known as the "VSL Queen," is the founder of a multi-seven-figure ad creative agency specializing in video sales letters (VSLs) and high-converting video ads. Her team of elite female creators has helped businesses generate over $100 million in revenue by turning cold traffic into paying customers. Emily's innovative approach to leveraging female talent in ad creation has disrupted traditional marketing strategies, making her a standout entrepreneur in the creative agency space.
On this episode we talk about:
How Emily built her agency and earned the title "VSL Queen"
The power of video sales letters and their impact on scaling businesses
Why female creators dominate in stopping the scroll and driving conversions
How women can earn $3,000–$20,000 per month as ad talent
The importance of diversifying personal brands to increase business value
Top 3 Takeaways
Barrier-Free Entry into Marketing: Becoming ad talent is a lucrative way to enter the marketing industry without needing advanced skills like copywriting or CRO expertise.
Female Creators Drive Results: Women often outperform men in ad content due to higher engagement and conversion rates, making them valuable assets for businesses.
Diversify Personal Brands: Removing a founder’s face from top-of-funnel activities can de-risk businesses and increase their enterprise value for future exits.
Notable Quotes
"You don’t have to be an expert copywriter; you just need great on-camera presence to make extra cash."
"A female creator with conviction can stop the scroll and drive cheaper customer acquisition."
"Always say yes—being open to opportunities is key to making extra money."
Travis Makes Money