The Best Idea Yet ⚡ Red Bull: How The World Got Its Wiiings | 16
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Jan 28, 2025 Discover the wild journey of Red Bull from a Thai pharmacy drink to a global energy powerhouse. Learn about the quirky origins of Krating Daeng and the innovative marketing that made it a sensation. Delve into the thrilling world of Flugtag, where homemade flying machines take flight in spectacular fashion. Plus, explore Felix Baumgartner's jaw-dropping stratospheric jump and how it transformed the brand's image. Uncover the humorous side of Red Bull's marketing and its unique approach to extreme sports.
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Krating Daeng's Origin
- Chalio Yavidya, a Thai entrepreneur, developed Krating Daeng, an affordable energy drink, in the 1970s.
- He gave out free samples to truckers in rural Thailand, building brand loyalty within this niche market.
Growth Imperative
- Krating Daeng's success in Thailand attracted attention from global giants like Coke and Pepsi.
- Chalio needed to expand internationally or risk being overtaken.
Dietrich's Discovery
- Dietrich Mateschitz, an Austrian marketer, discovered Krating Daeng while jet-lagged in Bangkok.
- Impressed by the drink and the untapped market, he partnered with Chalio to bring it to the West.