In a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors, partnership at Thresik Group, and founding a company in Asia.

Key Timecodes

• (00:53) - Guest Introduction
• (01:25) - Starting e3
• (01:56) - Company Overview
• (02:21) - Personal Background
• (03:03) - Motivation and End Goals
• (03:26) - Origin of the Idea for e3
• (04:04) - Initial Funding and Growth
• (07:32) - Challenges and Lawsuits
• (14:35) - Post-Lawsuit Strategy
• (18:49) - Go-to-Market Strategy
• (20:06) - Customer Retention and Challenges
• (20:45) - Processes and Systems
• (23:04) - Learning from Mistakes
• (23:55) - Advice and Outsourcing
• (25:22) - Motivation and Team Trust
• (25:58) - Family and Friends in the Business
• (27:07) - Final Advice for Founders