Small Business Pivots The Solopreneur’s Guide to Success: Business Growth & Smart Hiring | Joe Rando
What does it take to build a thriving business as a solopreneur? In this episode of Small Business Pivots, we sit down with Joe Rando, Founder & CEO of LifeStarr, to explore the key lessons he's learned from decades of entrepreneurship.
Joe’s journey began in commercial real estate, where he leveraged creativity and relationships to develop shopping centers—without massive upfront investments. Growing up in a family of business owners, he honed his ability to adapt and find opportunities, even in tough economic climates.
But his entrepreneurial path didn’t stop there. Joe transitioned into the tech industry, launching retail site selection software that gained traction with a major mall developer and even contributed to the national expansion of CVS. While the venture ultimately faced challenges, the impact of his innovation endured, proving that setbacks can lead to lasting success.
In this episode, we break down:
- Smart hiring for small business owners – How to build a strong team by hiring people smarter than you
- Niche positioning for solopreneurs – Why specialization attracts better clients and increases profitability
- The solopreneur success cycle – Strategies for setting clear goals, staying agile, and fostering continuous learning
Joe also shares insights from the Aspiring Solopreneur podcast and LifeStarr’s resources, helping business owners build a business that runs efficiently—without burning out.
Listen now to discover how to pivot, scale, and sustain success as a solopreneur!
Joe Rando: Founder of CEO of LifeStarr
Website: https://www.lifestarr.com/
LinkedIn: https://www.linkedin.com/in/joerando/
Podcast: https://www.lifestarr.com/the-aspiring-solopreneur-podcast
Blog: https://www.lifestarr.com/blog
Email: joe@workstarr.com
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