We’ve got a party episode today. We welcome Rob Williams of Workshop and Folyo. Allan Branch joins us later on in the episode when we discuss his time with Less Accounting. [tweetthis]There are pros and cons to both the service and the software side of things. - Brian[/tweetthis] Today’s topic was primarily pricing. How to price effectively, why to price at a certain level, and what pricing can do for your business. This episode was a great discussion on how value to the customer is reflected in the pricing of a service or product. We had some great insights today and maybe we’ll help you decide how to price your own service or product. Here are today’s topics:

Rob’s service Workshop. What is it?
Why Rob has recently changed the pricing of the service.
The art of pricing.
How pricing attracts the “right” clientele.
What is Folyo?
To do or not to do a Free Trial.
What is Audience Ops Calendar?
How to offer value to a customer.
Catching up with Allan Branch.
Why you are always beholden to somebody.
Why Allan and his team sold Less Accounting.

[tweetthis]If you want to tie pricing to value isn't that [revenue] the ultimate value? But no one does it! - Jordan[/tweetthis]

Resources Mentioned Today:

Foylo Workshop Less Everything Carthook Audience Ops Calendar As always, thanks for tuning in. Head here to leave a review in iTunes.

Pricing Questions / SaaS vs. Service