Times will get weird during the transition into the AI-first economy, and it’s going to involve tough decisions and tougher conversations.

Which begs the question-

Is it possible to lead through transition, let people go, and still be appreciated for it?

This is a story about that.

In this powerful mini-episode of Property Management Frame Breakers, Pablo Gonzalez sits down with his father, Humberto Gonzalez, to uncover a story that shaped his understanding of leadership forever.

Together, they unpack the real story behind one of the boldest business turnarounds in Spanish retail history—a mass layoff that earned employee respect, disrupted a market, and redefined what courageous leadership looks like.

You’ll hear:

🧠 How to lead layoffs with empathy and strategy
📣 Why storytelling is your most underrated business tool
💡 What true leadership looks like when the stakes are personal

“The key is not just making the hard call. It’s communicating why—and standing in that truth until others believe too.”

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Chapters:

00:00 Legacy leadership that still shapes how I lead
01:24 Taking over a brand no one believed in
03:18 When your turnaround plan starts with zero believers
04:45 Leading Through the Impossible: Layoffs With No Legal Path
06:13 Investing in exits to create future freedom
08:02 Turning unions into unexpected allies
10:11 Designing compassionate layoffs that work for everyone
12:32 Using disruption as your business growth strategy
14:10 The influencer playbook before Instagram existed
16:45 How to market vision to your internal team
18:55 Winning the Room from protests to applause
21:08 Earning emotional ROI that lasts decades
23:30 The leadership loop: clarity, momentum, celebration

Ep 51 | Leadership Through Times of Disruption