Should you reply differently to leads from different sources?

Jul 23, 2025

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Should you treat every lead the same way? What does someone already know about you before they reach out from a wedding expo, website, or a platform like Hitched? In this episode, I ask: does your follow-up need to change depending on where the lead came from—and if so, how? Find out why a “one size fits all” approach may not get you the best results, and discover smart ways to tailor your follow-up messages to increase your responses and bookings.

Listen to this new 8-minute episode for practical strategies to improve your follow-up and convert more leads by understanding where they come from and what they know about you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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