Earn Your Happy

Navigating The Highs And Lows Of Building Your Personal Brand Online With Amanda Bucci, Business Coach And Author Of “Followed”

Nov 13, 2023
Amanda Bucci, business and life coach, discusses the challenges of building a personal brand online, overcoming fear of judgment, protecting yourself from social media's dark side, and the importance of authenticity. She shares insights from her book 'Followed' and introduces her nine stages of personal branding. They also explore strategies for emotional resilience, navigating authenticity and privacy online, and the benefits of using Kajabi for marketing.
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ADVICE

Set Boundaries for Peaceful Social Media

  • Create a peaceful social media environment by setting clear boundaries that protect your emotional wellbeing.
  • Focus on sharing your authentic story while safeguarding your personal process with these boundaries.
ANECDOTE

Amanda’s Cancel Experience

  • Amanda faced a major backlash during her pivot from fitness to business, involving accusations about inappropriate marketing in a health webinar.
  • She experienced personal attacks but found support in close connections and learned to navigate public criticism.
ADVICE

Face Fear to Free Your Voice

  • Recognize your fear of backlash but decide not to let it control your voice or dreams.
  • Prepare emotional support and tools so you can face challenges and continue showing up authentically.
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