Bad emails that come of as too salesy don’t convert. How do you send emails that are engaging, converting, adds value, and aren’t annoying to the receiver? Having the desire to be helpful and add value in your content not only builds trust, but it also converts.

In this episode of The Agency Blueprint, I talk about the art of writing winning email copies that engages your audience and increases the conversion rate. I explain the importance of being personable and using a friendly format in your email copy.

Listen in to how to use you email data to guide your style, impact, and content you’re sending out.

Key Questions:

[01:02] How valuable are you emails and are they helping you build a rapport?
[02:38] Is you content one-sided and salesy or is it personable?
[07:48] Is your email in a newsletter format or is it friendly and filled with value?

What You’ll Discover:

[01:31] How having the desire to add value and be helpful leads to better conversion.
[02:38] How to be personable with an undertone of wanting to help in your email.
[07:44] How to format your email like it’s to a friend to make it interesting to engage with.
[11:51] The different things you can do to add value to your prospects and increase your conversion rate.
[14:37] How to utilize your email data to guide your style, impact, and content you’re sending out.

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Season 8 | Ep 90 | Email Copywriting - Assume Rapport