The podcasts listened-to most by shoppers for…

Triton Digital has two podcast rankers in the US - one based on data, containing participating podcasts only (here, for October), but it’s just released a new set of data based on a survey (here, called Q2 but actually for Q3 2025). Triton’s survey-based Podcast Ranker also includes Demos+ data which ranks shows based on a number of demographic data points to help brands know where to advertise. The data is freely available; more on that data here.

It’s notable that NPR News Now is the #1 podcast according to Triton’s data, but only appears at #23 in their survey. That might be because NPR News Now is often the response from a smart speaker for “Play the latest news”, which means more downloads outside of podcast apps altogether.

The iPhone app Castro has got significantly better over the past year, under new owners. If you were a former subscriber to Castro, you can grab a free month here, according to this announcement.

In a blog post, Audacy focuses on some of “the next wave of podcast advertising” - instead of reading ads, the company says their hosts “create experiences”.