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PocketGamer.biz Podcast
S04 E07 Karl Knights and Lirui Ding On The Data And Trends Defining Mobile Gaming In 2024
Feb 16, 2024
Karl Knights from data.ai delves into mobile gaming data and trends for 2024, revealing monetisation methods and predictive models. Lirui Ding discusses Esports' impact on engagement and community building, along with VR's potential in mobile gaming revolution.
33:44
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Quick takeaways
- Mobile gaming market leveled out in 2024 with a 2% global revenue decrease, excluding China's 4% increase in-game spend in 2023.
- Strong intellectual property (IP) games like Monopoly Go and the GTA trilogy succeeded in 2023 due to social features and in-app purchases, indicating potential for nostalgic games.
Deep dives
Gaming revenues and spend
Gaming revenues saw a decline of around 6% in 2022, but leveled out in 2024, with a decrease of only 2% globally. However, when excluding the Chinese market, spend within games increased by 4% in 2023. Downloads have leveled out, while in-game spend continues to be significant, especially in RPG titles like Genshin Impact and Pokemon Go. Mobile ad spend also saw an 8% increase year over year in 2023, indicating the continued monetization through ads in gaming.
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