

Chris Heller: Immutable Laws of Real Estate
12 snips Sep 20, 2024
Chris Heller, president of Movoto and former CEO of Keller Williams, shares insights from his 35-year journey in real estate. He emphasizes the need for swift decision-making and how learning from mistakes can propel success. Heller discusses the shifting consumer behavior driven by online shopping and the significance of local expertise. He also highlights the value of authentic networking, critiquing generic outreach in favor of personalized communication, and notes that there are no bad leads, only poor follow-up tactics to improve.
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Fast Decision-Making
- Make decisions fast, even if some are wrong.
- Learn from mistakes and keep failing forward.
Fear of Failure
- The problem isn't making mistakes, but the fear of making them.
- It's better to try and fail than to not try at all.
Value of Local Expertise
- Chris Heller bought a property for his daughters in Missoula, Montana.
- Despite his experience, he valued a local agent's market expertise.