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The MIT Press Podcast

Brandon R. Brown, "Sharing Our Science: How to Write and Speak STEM" (MIT Press, 2023)

Mar 18, 2024
Listen to this interview with Brandon R. Brown, as he emphasizes the importance of audience connection in STEM communication. Delve into the significance of clear writing styles and mastering English for scientific publishing. Explore how to enhance scientific communication through engaging writing and compassion towards the audience for effective research communication.
54:16

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Quick takeaways

  • Understanding audience expectations is crucial in scientific communication to promote effective engagement and knowledge sharing.
  • Embracing continuous English learning and integrating conversational language are vital for effective cross-cultural scientific communication.

Deep dives

The Importance of Understanding Audience Expectations in Scientific Communication

Becoming aware of the cultural and disciplinary expectations of the audience in scientific communication is crucial. Scientists should recognize the need to master local questions and understand the audience's preferred approach, whether it focuses on how something works or what it does. By acknowledging biases and cultural nuances, communicators can promote effective engagement and knowledge sharing.

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