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Brandon R. Brown, "Sharing Our Science: How to Write and Speak STEM" (MIT Press, 2023)

The MIT Press Podcast

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Crafting Personal and Engaging Scientific Messages

The chapter explores the author's approach to making the book 'Sharing Our Science: How to Write and Speak STEM' personal and relatable, aiming to connect with a wide audience. It emphasizes the significance of the messenger's authenticity in enhancing scientific communication and the importance of understanding the audience for effective message delivery. The author's journey towards realizing the importance of clear, engaging writing in science communication is highlighted, underscoring the value of simplicity and personal touch in conveying scientific information.

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