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Nikonomics - The Economics of Small Business
90 - The Easiest Way to Start a Lead Gen Business Using Facebook Groups with Chris Koerner
Nov 29, 2024
In this discussion, Chris Koerner, Nik's business partner who has driven over $100 million in revenue, shares innovative ideas to spark your entrepreneurial spirit. They explore the exciting concept of custom concerts, where attendees can influence the setlist by bidding on songs. Chris also reveals how AI-powered local newsletters can effectively generate leads for businesses. Plus, they delve into leveraging Facebook groups to build substantial email lists, turning social engagement into powerful marketing opportunities.
39:15
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Quick takeaways
- Leveraging Facebook groups for lead generation significantly reduces costs, allowing individuals to acquire real estate leads for as low as 10 to 30 cents per email.
- The concept of custom concerts offers a unique way to engage audiences by enabling attendees to request specific songs for live performance, creating personalized experiences.
Deep dives
Cost-Effective Lead Generation
Mortgage leads can be extremely costly, often running into hundreds of dollars each. By utilizing real estate investing Facebook groups, it is possible to acquire leads for as low as 10 to 30 cents per email. This approach allows individuals to act as middlemen, providing valuable contact information to mortgage brokers while only purchasing the leads after securing a buyer. This method significantly reduces costs and can create a profitable business model by capitalizing on the existing demand from mortgage professionals.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode