Nikonomics - The Economics of Small Business

90 - The Easiest Way to Start a Lead Gen Business Using Facebook Groups with Chris Koerner

Nov 29, 2024
In this discussion, Chris Koerner, Nik's business partner who has driven over $100 million in revenue, shares innovative ideas to spark your entrepreneurial spirit. They explore the exciting concept of custom concerts, where attendees can influence the setlist by bidding on songs. Chris also reveals how AI-powered local newsletters can effectively generate leads for businesses. Plus, they delve into leveraging Facebook groups to build substantial email lists, turning social engagement into powerful marketing opportunities.
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ANECDOTE

Nashville Music Scene

  • Chris Koerner shares his Nashville experience, where he enjoyed live music on Broadway.
  • He paid musicians $20 to play requested songs, highlighting the city's vibrant music scene.
INSIGHT

Custom Concerts Idea

  • Chris Koerner proposes "custom concerts" where audiences request songs, creating a personalized experience.
  • This concept builds on Nashville's model and combines it with elements of auctions and bidding systems.
ADVICE

Newsletter Categories

  • Focus on local and experiential newsletters.
  • Consider newsletters centered around a brand, niche topic, or geography.
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