Barron's Advisor

Suzanne Siracuse: How to Reinvent Yourself and Your Career

Sep 2, 2025
Suzanne Siracuse, a wealth management consultant and founder of Suzanne Siracuse Consulting Services, shares her journey from publishing to consulting. She discusses the importance of building authentic relationships and lessons learned from her career shift. Suzanne emphasizes the need for financial advisors to give back to their communities. She also highlights innovative wealth management strategies and the power of mentorship in empowering women. Plus, hear about her passion for animal welfare and her desire to reconnect with music!
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ANECDOTE

Long Run At Investment News

  • Suzanne joined Investment News at its 1998 launch and rose from sales to publisher by 2006.
  • She spent 23 years at the publication as it evolved from print to digital and events.
INSIGHT

Digital Shift Rewrote Journalism Playbook

  • Media had to relearn reporting as audiences moved online and publishing cadence accelerated.
  • That shift forced publishers to rethink what to save for print and how to monetize digital.
INSIGHT

Research Became Differentiator

  • Investment News expanded from news into research and practice-management content to differentiate itself.
  • That research revealed operational levers that define top-performing advisory firms.
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