Mixed Signals from Semafor Media Mark Cuban on AI in politics, running for president (or not), and why he hates the media business
Aug 15, 2025
Mark Cuban, entrepreneur and owner of the Dallas Mavericks, dives into the future of media and politics. He shares his disdain for the media business, highlighting how AI poses a significant threat to both fields. The conversation shifts to his possible presidential run in 2028, reflecting on his family's importance and the evolving landscape of political campaigning driven by technology. Cuban also discusses the impact of hyper-personalized marketing in politics and the significance of trust and authenticity in leadership.
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Fan Emails Sparked Big Ideas
- Mark Cuban posted his email on the Mavericks' Jumbotron to hear directly from fans and customers.
- He credits cold emails for major ideas and investments like CostPlusDrugs.com.
Grind To Build An Audience
- If you start a media channel, be consistent and grind to build an audience; don't expect instant hits.
- Iterate on topics and guests while adapting to algorithmic distribution.
Lead Publicly To Build Trust
- Build trust through transparency and low self-interest to win customers in a noisy media market.
- Put company leaders in public if the business lacks direct customer trust.