360 - From 125k Down to Best Year Yet...My Business Rebound
Jan 1, 2025
The host shares a compelling journey from a shocking revenue drop to record-breaking success in just a year. Personal trials and a shift to a membership model were key to overcoming challenges. Discover how community engagement sparked growth and the importance of strategic marketing. Exciting new offerings in web design education are also introduced, aimed at helping others enhance their skills and elevate their businesses. This story of resilience and innovation is an inspiration for any entrepreneur facing tough times.
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question_answer ANECDOTE
Down Years
Josh Hall's business was down $125,000 in two years, prompting reflection and changes.
Personal events like a family move, his daughter's surgery, and his wife's pregnancy coincided with this downturn.
question_answer ANECDOTE
Family Emergency
His daughter, Bria, suffered a traumatic brain injury after a seizure, impacting his business focus.
During this period, his wife gave birth to their son, and they all battled COVID, creating further challenges.
insights INSIGHT
Business Model Pivot
Josh Hall switched his business model from one-off courses to a membership, impacting revenue streams.
This shift led to two high-end offers, neglecting lower-priced options for a broader customer base.
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Happy New Year friends! I wanted to kick off 2025 with a special episode of the podcast to share what I learned from having two down revenue years (125k down from 2022-2023) to having the best revenue year yet in 2024!
This episode is broken down into 2 main parts:
What caused my business to have two down revenue years
How I rebounded to having the best year yet in 2024
As I and many other entrepreneurs have learned, business is not always up and to the right. There are hard months, quarters and even years. But there are a handful of things you can do in any situation to keep things going and growing.
In this one, I’m sharing:
What led to my business going 125k down in 2 years
What I did at my lowest point to keep going
The beautiful aspect of compounding recurring revenue
How meeting members of my community in person changed everything
A look at my actual revenue growth chart (and when things turned around)
And much more.
I hope what I learned through my business rebound helps you whether you’re in that season now or if you eventually hit a rough patch.
In short, here’s the checklist from my business rebound:
Didn’t stop
Committed to WDP being the main thing
Used courses at a lead in to Pro
Met members in person at WCUS
Doubled down on marketing Pro (in podcast, socials, YT, etc)
Did some lives on YT
Consistently shared member wins on socials and newsletter
Started bringing more members on the podcast
Worked on better retention for members
Let go of my “course creator” identity
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/360
Join me this week at Jason Gracia's (founder of Swyft Sites®) Million-Dollar Website Workshop if you're looking to offer a productized web design service where you get out of building and developing to focus on sales and marketing.
It's happening this Thursday, the 21st at NOON EST
Web Design Business with Josh Hall