Video: more important than ever

“Audio is still healthy and thriving, but video is more important than ever,” according to Amplifi Media and Coleman Insights. Speaking at Evolutions in Chicago, Steven Goldstein and Jay Nachlis revealed that 77% of podcast consumers are consuming both audio and video, and that social media has overtaken recommendations from friends and family as the most popular way to discover podcasts.

We’ve a short interview in the Podnews Weekly Review this week, from Evolutions.

Nick Viall has renewed his sales agreement with Libsyn Ads. He’d signed with AdvertiseCast, now Libsyn Ads, in Feb 2023 after Kast Media’s bankruptcy. Writing in Soundbite, Ashley Carman suggests that the near-four-year deal with Libsyn Ads is worth between $20-30mn. (Podnews readers get 25% off Soundbite with this link right here)

As covered yesterday, Oxford Road published its white paper containing the definition of podcasting, including a study of consumers. The study reveals that 72% of US podcast listeners now define the traditionally audio-only medium as being inexorably linked to video. What’s more, 52% say that videos of people discussing topics – available only on YouTube – still qualify as podcasts even without an audio-only component.