200 | Why a Business Strategy Won't Create Successful Culture (and what will!) with Shannon Litton

“Success is not a matter of mastering subtle, sophisticated theory, but rather of embracing common sense with uncommon levels of discipline and persistence.”
― Patrick Lencioni, The Five Dysfunctions of a Team: A Leadership Fable

This week, Jenni interviews Shannon Litton, President & CEO of 5by5 in a discussion on team health & culture, the challenges and surprising benefits of running a startup, why navigating disagreements is a sign of a healthy culture (and why side-eyes and feeling busier than we are are signs of an unhealthy culture), and how we can have it all - just not all at the same time.

With 20+ years in agency leadership, Shannon has worked with over 500 organizations on everything from rebranding to multicultural marketing. She’s an expert in developing strategies that propel change down the street or around the world… and she makes it fun for everyone involved.

Shannon regularly speaks on leadership, marketing, branding and business strategy. She has addressed a variety of audiences from NFL athletes to healthcare innovation leaders and she is an Entrepreneur magazine contributor. Shannon is the President & CEO of 5by5, a digital marketing agency out of Nashville that has been named one of INC’s “Fastest Growing Companies” for four years and counting.

Resource
The Five Dysfunctions of a Team: A Leadership Fable

Connect with Jenni
Learn more about the 4Sight Leadership at 4sight-group.teachable.com//p/leadership-institute. Let us know what you thought of this week’s episode! Send us an email at podcast@get4sight.com or connect with us on Facebook and Instagram @Get4Sight or on LinkedIn at The4SightGroup. 

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