Let’s talk about volume vs. conversion and how that relates to your Pinterest marketing strategy. There are two camps of people in my community – those who want more traffic and those who want more sales. There are some that have both but more often than not one of those goals wins out. Add to it the frustration of the internet changing and you have a lot of confused, overwhelmed, and frustrated people. But I would argue the frustration isn’t always about what’s happening TO us but it’s the lack of a clear understanding of our business model and what our ultimate goal is. So the question I’m asking today is what’s the difference between volume and conversion goals in online business and can you achieve both, especially with Pinterest marketing.

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Conversions or Volume -- what is your goal?