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First Things THRST

E065 - Cristiano Ronaldo Invested in Our Company: The Future of Peak Health & Performance | Vadim Fedotov

Nov 3, 2024
Vadim Fedotov, a former elite athlete turned entrepreneur and founder of Bioniq, shares his remarkable journey from a basketball player to a successful CEO. He discusses how injuries redirected his path and the lessons of resilience he learned along the way. Vadim opens up about the founding of Bioniq, emphasizing the importance of personalized health solutions and the challenges faced when entering the competitive supplement market. He also reflects on notable endorsements, including Cristiano Ronaldo's investment, and the transformative impact of tailored nutrition in today's wellness industry.
01:39:04

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Quick takeaways

  • Vadim Fedotov emphasizes the importance of hiring individuals based on determination and will rather than current skills to cultivate growth.
  • Bioniq's focus on personalized nutrition addresses a gap in the supplement industry, tailoring solutions to unique health needs of consumers.

Deep dives

The Importance of Will Over Skill

The founder and CEO of Bionic expresses the belief that hiring should prioritize an individual's determination or will, rather than their existing skills. He asserts that if someone possesses the will to succeed, the requisite skills can be acquired over time. This perspective helps create a work environment that fosters growth and development within the team, allowing employees to excel and contribute to the company's evolution. This belief is central to Bionic’s approach to building a capable and driven workforce.

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