TBD | US v. Google… Again

Sep 6, 2024

Leah Nylen, an antitrust reporter at Bloomberg, dives into Google’s recent legal battles. With a federal judge declaring Google a monopoly, the Justice Department now targets its ad practices. Nylen discusses the potential fallout if Google loses again, including possible breakups and its impact on the digital advertising landscape. She unpacks how Google's acquisition of DoubleClick redefined online advertising and the opacity of its revenue streams. The stakes are high, as the trial could reshape competition in the $300 billion ad industry.

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Intro

00:00 • 2min

The High Stakes of Google's Antitrust Challenges

01:32 • 4min

Unpacking Google's Ad Revenue Dynamics

05:09 • 4min

The Impact of Google's DoubleClick Acquisition on Online Advertising

09:03 • 5min

Google's Legal Stand: A High-Stakes Trial

14:25 • 8min

Exploring Antitrust Perspectives in the Google Case

22:17 • 3min