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TBD | US v. Google… Again
What Next | Daily News and Analysis
The Impact of Google's DoubleClick Acquisition on Online Advertising
This chapter delves into Google's pivotal acquisition of DoubleClick in 2008, exploring its impact on online advertising and ad targeting through enhanced user data integration. The discussion also covers the legal ramifications of this acquisition, including changes in the trial process related to the case.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode