The SEO Agency Owner Who Cracked Property Fast with Graham Grieve

Sep 22, 2025

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In this episode of the Scottish Property Podcast, Nick and Steven sit down with Graham Reeves, digital marketing entrepreneur, property investor, and founder of an SEO agency that ranks number one for “SEO Glasgow.” Graham shares his journey from struggling with dyslexia at school and working as a chef, to building a thriving online business and scaling a growing buy-to-let portfolio.

🎙️ Episode Highlights

🌟 From Kitchen Chaos to Business Hustle

Growing up in Newton Mearns and overcoming challenges with dyslexia
Working his way up from dishwasher to chef before leaving hospitality
Learning sales skills through commission-only work and early entrepreneurial ventures

💻 Building an SEO Business

Why college proved valuable but university felt like “too much fluff”
Starting in digital marketing and discovering SEO
Scaling his SEO agency during Covid through Facebook ads and ranking #1 on Google
Recruiting and managing a global remote team across South Africa, the Philippines, and Serbia
Tips for hiring and retaining top overseas talent

🏡 Property Investing Journey

Entering property in 2023 after realising the need to invest profits wisely
First six properties: leaving £27,000 in each but gaining £300/month net cashflow
Learning BRR strategies and sourcing portfolios through a solicitor
Latest deal: six-property portfolio with £7,500 left in each unit, generating £2,000 net per month
Why he believes portfolios are the way forward

🤖 AI & The Future of Business

How AI is transforming SEO and content with Google’s AI overviews
Using ChatGPT to build scrapers and source landlords with large portfolios
Leveraging AI to analyse CRM data, Zoom calls, and sales patterns
Why he believes trades and service jobs are safe, but knowledge work is rapidly changing

From hustling cigarettes in the schoolyard to launching a marketing agency during Covid, Graham explains how his entrepreneurial mindset has shaped both his business and property journey. He also opens up about investing in property after a period of overspending, his strategy for buying portfolios, and how he’s using AI to source deals and streamline his workflow.