My guest for Episode 9 of The Startup Playbook Hustle is Patrick Gaskin, the Co-founder of Cardly.

Patrick started his career in his family business in the newsagent retail industry, helping grow the business from 24 to 50 retail stores and increasing revenue growth from $60 to $150M.

He then left the family business, and went on to manage Borders Angus and Robertson e-commerce platform and was the business development manager at Samsung. Patrick then took those experiences and lessons to start Cardly, which allows consumers and businesses to purchase and write in digital greeting cards, which are then printed out and sent to the recipients.

Like most businesses, Cardly has gone through several ups, downs and pivots in their journey where they have seen changes in the make up of the founding team, pivoted their business model from being purely B2C driven to adding a B2B component and recently raising a seed round of funding from a range of funds and angel investors.

In this episode we dived deeper into some of these areas, covering topics such as:

• When to pivot business models
• The fundraising process for startups
• Dealing with co-founder breakups
• Balancing startups needs with family commitments

WATCH ON YOUTUBE

PLAYBOOK MEDIA – Growth through Data-Driven Storytelling

THE E-COMMERCE PLAYBOOK

ACCELEPRISE AUSTRALIA

STARTUP PLAYBOOK HUSTLE APPLICATION 

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