The Morning Brief How Quick Commerce is Triggering a Health Crisis for Gen Z
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Dec 12, 2025 In this insightful discussion, Sachin Taparia, founder of Local Circles, shares alarming findings that about half of quick-commerce packaged foods are unhealthy, particularly impacting Gen Z's impulsive ordering habits. Dr. Arun Gupta, a public-health expert, highlights the serious health risks of ultra-processed foods, linking them to diseases like obesity and diabetes. Both guests advocate for urgent regulatory changes, including effective front-of-pack warning labels, to address this growing health crisis while emphasizing the need for platforms to support healthier choices.
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Late-Night Quick Commerce Habit
- Anirban describes a late-night Blinkit order of chips and soda that arrived within minutes.
- He links that quick snack to poor sleep and unhealthy habits common among Gen Zs.
Half Of Online Packaged Listings Are Unhealthy
- Local Circles found one in two packaged listings on quick-commerce are junk, HFSS or ultra-processed.
- Blinkit listed 62% HFSS, with other platforms ranging around 47–62% of such items.
Gen Z Impulse Orders Are Rising Fast
- Gen Z ordering on quick-commerce has risen sharply from 23% to 39% in two years, per Local Circles.
- Parents report teens placing multiple impulsive late-night orders, making it a regular habit.