The Brand Called You Marketing: Building & Sustaining Brands | Hillel Fuld, Global Speaker, Tech Columnist, Startup Marketing Advisor
The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Hillel Fuld.
About Hillel Fuld
- Hillel Fuld, named Israel’s top marketer and “The man transforming Startup Nation to Scale-up Nation” by Forbes, is a tech journalist, startup marketer, and technology, expert.
- Hillel works with technology companies and accompanies them from idea to revenue. He also works with many leading tech brands as an influencer. These include Google, Oracle, Huawei, and many more.
- Hillel is a global speaker, he's a tech columnist, and he's a startup marketing advisor.