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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Partnerships with purpose - Mya Doelling, IOC

Oct 29, 2024
45:22
Creator website

In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships emphasizing authenticity and social impact. Show notes - https://sportsgeekhq.com/mya-doelling-ioc/

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