Convert LinkedIn Activity into SALES w/ Richard Moore w/ Richard Moore (LST #141)

Dec 22, 2025

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Learn Speak Teach Episode #141 with Richard Moore.

The majority of people join LinkedIn to find new clients, yet many struggle to convert their engagement into actual business. You may be getting likes, follows, and comments, but are you actually converting them into sales?

In this episode, Ben Albert speaks with Richard Moore, a conversion coach who specializes in helping coaches and consultants convert on LinkedIn through their content. He is also the founder of LinkedIn Client Accelerator and the Art of Sell.

Richard discusses why spam happens, how to minimize it, and the best ways to reach out to potential connections. He also dives into cold-selling strategies and shares how to comment on LinkedIn in ways that resonate with your audience.

As the conversation unfolds, he explains why copying successful LinkedIn personalities won’t get you the results you want and how to develop your own authentic presence that stands out.

Lastly, Richard gives an inside look at his Art of Sell Membership program and how it benefits members. He also shares practical sales conversation tips you can start using right away to engage and confidently convert prospects.

During this episode, you will learn about:

[00:00] Trailer

[01:00] LinkedIn Spam

[11:12] Cold Selling

[18:53] Commenting on LinkedIn

[33:00] Copying Won’t Work

[43:08] Art of Sell

[50:46] Join Art of Sell

• Website: https://www.therichardmoore.com/artofsell

• LinkedIn: https://www.linkedin.com/in/richardjamesmoore/

[52:27] Sales Conversation Tip

Key Takeaways:

• No one likes to be sold to, but they love shopping with their friends. ~Richard Moore [11:43]

• The main reason most people join LinkedIn is to acquire new clients. ~Richard Moore [22:42]

• LinkedIn deals originate from individual interactions, not from high-volume activity. ~Richard Moore [26:00]

• Having money does not make the customer the prize. You are the prize because your role is to solve their problem with your solution. ~Richard Moore [53:25]

• In sales, embodying your role as the expert is what closes deals. ~Richard Moore [53:36]

People Mentioned and Other Resources:

1. Justin Welsh

2. Alex Hormozi

3. Chris Van Vliet

Keep In Touch with Richard Moore:

Website: https://www.therichardmoore.com/

Art of Sell: https://www.therichardmoore.com/artofsell

LinkedIn Client Accelerator: https://www.therichardmoore.com/linkedin-client-accelerator

LinkedIn: https://www.linkedin.com/in/richardjamesmoore/

Instagram: https://www.instagram.com/the.richard.moore/

YouTube: https://www.youtube.com/@richardmoore8614/featured