The Genius Life

489: How to Speak So People Will Actually Listen and Remember What You Say | Bill McGowan

51 snips
May 14, 2025
Bill McGowan, an Emmy-winning journalist and communication coach, shares his expertise on effective speaking. He discusses the importance of clarity and simplicity in communication, urging listeners to ditch jargon for relatable language. Bill introduces 'The Verbal Diet', emphasizing word selection and storytelling as keys to engaging dialogue. He also highlights the role of humor and empathy, alongside the necessity of preparation for public speaking. With anecdotes from notable speakers, McGowan offers actionable insights to connect authentically with any audience.
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INSIGHT

Jargon Obscures Corporate Communication

  • Corporate communication often falls into jargon and empty phrases that obscure meaning and waste time.
  • This conformity in language actually reduces clarity and effectiveness, making people less memorable.
ADVICE

Avoid Clichés, Embrace Freshness

  • Make a list of overused presentation clichés and fresh, engaging techniques used by colleagues.
  • Test new engaging communication methods that fit your style to stand out.
INSIGHT

Moral Superiority Halts Dialogue

  • Moral superiority language often ends conversations rather than encourages dialogue.
  • Such phrases tend to assert control rather than foster real communication.
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