DTC Podcast Ep 142: Why YouTube is the Secret Behind This DTC Bidet Brand's Success with Omigo's Thomas Lotrecchiano
Oct 5, 2021
40:22
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of Omigo “the toilet from the future.”
Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.
Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on:
- The most effective way to educate your audience on new concepts
- The value of landing pages for customer experience (and conversion %)
- How Omigo tests their website with tools as well as real users
- Switching to all video assets and why their founder video is still number one across all sources
- Justifying Facebook’s budgets with 7-day attribution windows
- Why podcasts work, and why it looked like they didn’t at first.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Subscribe to DTC Newsletter - https://dtcnews.link/signup