Web Design Business with Josh Hall cover image

Web Design Business with Josh Hall

329 - An Honest Conversation with Shannon Mattern on What's Working for Web Designers in 2024

Jun 3, 2024
Shannon Mattern, a web design business coach and creator of The Web Designer Academy, joins for an engaging chat on the challenges web designers face in 2024. They discuss barriers to breaking the six-figure mark and reveal strategies of successful designers earning 250k-500k+. Topics include the importance of branding, the impact of gender dynamics in pricing, and tips for maintaining work-life balance without burnout. The conversation emphasizes authenticity and shifting mindsets to foster healthier business practices in web design.
01:11:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Designers should embrace their role in empowering clients financially, allowing them to confidently set their prices without guilt or self-doubt.
  • Successful web designers distinguish themselves through consistent marketing strategies and by viewing themselves as co-creators of valuable solutions.

Deep dives

Empowerment Over Responsibility

The podcast emphasizes that financial responsibility lies with the clients, not the web designers. Designers are there to empower clients to generate more income, rather than to worry about saving them money. This perspective encourages designers to confidently set their prices without guilt or second-guessing their worth. By adopting this mindset, designers can better focus on providing value and service to clients who align with their business approach.

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