[Top Agency Series] Overcoming Setbacks and Finding Purpose With Dr. Dave Jones

Dr. Dave Jones is the Founder of M is Good, one of the world’s largest Christian marketing agencies, and creator of the R7 Process for vision-centered communication. A former pro hockey player turned sport and performance psychology consultant, he has coached elite NHL and NFL athletes for over 20 years while leading an agency that has served hundreds of clients worldwide. Author of Vision Wins: 7 Strategies for Mental Toughness in Life and Sports, Dr. Jones is passionate about faith-driven leadership, peak performance, and helping others turn setbacks into vision-fueled success.

In this episode…

Setbacks in business and sports can stall momentum and erode confidence, while hidden barriers such as fear, lust, anger, and pride can quietly sabotage progress. Vision blurs, emotions take over, and resilience fades. But can mental toughness tools and clear vision turn valleys into stepping stones — and help leaders, athletes, and entrepreneurs thrive under pressure?

Dr. Dave Jones shares how setbacks in business and hockey shaped his approach to vision-centered communication and mental resilience. He introduces his R7 Process for clarifying vision and strategy, addresses the “FLAP” factors — fear, lust, anger, and pride — that sabotage success, and offers practical tools, like the “reload” technique and affirmations. Drawing parallels between sports and business, he highlights the importance of self-awareness, coachability, and preparation for inevitable challenges.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz talks with Dr. Dave Jones about unlocking peak performance and resilience in life and business. Dr. Jones shares his R7 framework and mental toughness tools used by elite athletes to manage stress, reframe setbacks, and stay goal-focused. They also explore mentorship, emotional intelligence, and putting others first — offering mindset shifts for leaders, athletes, and entrepreneurs alike.