The Importance of Knowing Your Why

To build something great, it is crucial to have a clear understanding of your motivation and purpose. This applies not only to business but also to other areas of life. Setting targets and goals is important, but knowing the underlying why behind your aspirations is even more essential. The podcast suggests an exercise called 'seven levels deep' to gain clarity on your why. By continuously asking why and digging deeper, you can uncover the true reasons behind your desire for success. For the speaker, their why was rooted in wanting to be a part of something great and making their family proud.