EUVC E475 | Kasper Hulthin, Kost Capital: Breaking the “Better” Myth & Building Food for the Many
May 23, 2025
Kasper Hulthin, co-founder of Kost Capital and Future Five, focuses on transforming the food industry for the greater good. He discusses the misconception that 'more' food options equate to 'better' and argues for designing inclusive, impactful food solutions. The conversation highlights the limitations of traditional VC models in supporting food startups, the significance of storytelling in shifting food narratives, and the importance of developing platforms rather than just products. Kasper emphasizes addressing nutrition, access, and equity as essential elements of a better food system.
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From Summer House to $700M Exit
- Kasper and his team created Pecan focused on employee engagement after brainstorming in a summer house.\n- They successfully sold Pecan to Workday for $700 million after six years.
Need Tech Plus Food Expertise
- Combining food expertise with tech experience is critical in food startups.\n- Food needs both deep domain knowledge and business commercialization skills for success.
Climate Drives Food Innovation Urgency
- Climate change raises prices of natural ingredients, driving urgency for food alternatives.\n- Alternatives must be cheaper and better to succeed at scale, not just green or nice-to-have.