Grow Your Video Business 164: If I Was Just Starting Out Today, What Would I Do? w/ Ryan Koral
In today’s solo unscripted episode, I want to answer just one question - If I was just starting out today, what would I do? Since you only get to do something for the first time once, It’s interesting to look back with the experience of years of business and imagine what I would do if it were possible to start over.
One thing I wouldn’t change was getting out there and meeting with people in the industry. I explain why you should always ask questions, see how others do it, and figure out where you fit into it all. I found that this can also pay off in the form of referrals further down the road.
Learning how to best use social media for my business took some time. Now we are very intentional about what we do and often defer to the experts for strategic advice. However, some experimentation is still useful for finding and connecting with your best audience.
Most of all though, getting started the right way means getting out from behind your computer and meeting the right people. I discuss getting involved in trade associations and meeting potential clients in person. Rub shoulders with the people you want to learn from, grow with, and help. In the end, people will choose you over others if they know and trust you.
What do you know now that you wish you did starting out? Tell me in the comments on the episode page!
In this episode
- The power of making personal connections and meeting people in your industry
- Deciding which expenses are worth it in your business’ early days
- Being strategic with social media
- Getting out of the office and actually interacting with people
Quotes
“I love all aspects of this business. That’s what has helped make us successful. I don’t think I’ve shied away from any challenges.” [4:27]
“If you want to be a business owner, you have to get out from behind the camera. You have to actually go out. You need to go outside. You need to have Zoom calls with your potential clients instead of just texting them.” [16:20]
“People are going to buy you. They’re not going to buy your sweet website and videos. At the end of the day, they’re going to buy you. If they know you, like you and trust you they will buy from you.” [18:04]
Links
Check out the upcoming Studio Sherpas workshop!
Additional Links:
Check out the full show notes page
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