The Aperiam Podcast 2025 Wrap
12 snips
Jan 13, 2026 Corey Ferengul and Joe Zawadzki analyze transformative trends in advertising and marketing technology. They discuss the significance of the TVScientific–Pinterest acquisition and how CTV has shifted from brand focus to performance measurements. The duo delves into evolving ad-tech investing patterns and the rise of AI's influence on ad operations. Predictions about upcoming LLM ad models, potential creative disruptions, and a wave of mergers and acquisitions in the adtech space create an insightful outlook for 2026.
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Seed-to-Exit Support Pays Off
- Joe Zawadzki recounted Appirium's early seed investment in TVScientific and supporting them through growth to acquisition by Pinterest.
- He used the exit to illustrate staying with founders beyond seed yields strong outcomes for both founders and investors.
CTV Evolving Into Performance Channel
- Joe Zawadzki observed CTV is shifting from pure brand to a performance medium as technology connects spots to outcomes.
- He suggested data and measurement now allow TV to drive product movement, not just emotions.
Fluency's Big Series A Sparks OS Talk
- Corey Ferengul highlighted Fluency's $40M Series A and framed it as a bold bet on a 'digital ad operating system.'
- Joe and Corey compared this to prior attempts at a marketing OS and noted timing may finally be right due to AI and platform dissatisfaction.