Why Now for a Marketing Operating System

 Corey Ferengul and Joe Zawadzki wrap up the year by breaking down the biggest shifts in advertising and marketing technology—and what they signal for 2026. They discuss the TVScientific–Pinterest acquisition, trends in ad-tech investing, the rise of AI and agents across the ad stack, growing bot traffic, and mounting pressure on legacy platforms. The episode closes with predictions on LLM ad models, creative disruption, and an expected wave of M&A