BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. Based on 20 years of research and Fogg’s experience coaching more than 40,000 people, his NYT best-selling book, Tiny Habits, cracks the code of habit formation and is full of proven ways to transform your life.

BJ Fogg's Books: https://www.amazon.com/s?i=stripbooks&rh=p_27%3ABJ+Fogg+PhD&s

-

Learn more about IMS and future sessions with thought leaders like BJ Fogg: https://ims-online.com/

IMS YouTube Channel (additional resources including video recordings of this episode and all previous episodes of the Good Leadership Podcast)
Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges)
Relevant leadership and management articles
Connect on LinkedIn

Chapters:

(00:00) Introduction

(01:16) BJ’s background

(02:22) Behavior design vs. habit design

(04:46) Tool: Behavior grid

(06:09) Information-action fallacy

(09:02) 3 main triggers in the behavior model

(09:56) Why is motivation the wrong place to start?

(11:56) Changing behavior over one time actions

(17:56) Group behavior change

(20:19) Destination group and journey group

(21:57) Behavior change influenced by others

(24:26) Persuasive technology

(25:41) Key takeaways

(26:51) Conclusion

Behavior Design with BJ Fogg | The Good Leadership Podcast #58