Money Lab I Created 301 Reels and Here’s What I Learned
Mar 18, 2025
Explore the journey of creating 301 short-form videos and the lessons learned along the way. Discover insights on balancing time investment with brand impact. The speaker shares strategies like using templates, hiring assistance, and leveraging AI to boost productivity. Plus, a reflection on social media engagement and what they'd do differently in the future makes for a fascinating discussion.
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Shorts Don’t Directly Sell
- Reels and shorts rarely drive direct sales or meaningful comment engagement.
- Their primary measurable return is follower growth and improved brand awareness over time.
Comments Are Hard On Reels
- Calls to action asking for comments rarely work on reels because viewers scroll quickly.
- Watch time and retention percentage are the key engagement metrics for short videos.
Be Consistent For Baseline Reach
- Keep publishing consistent because follower growth builds a dependable baseline for views.
- Use short-form content to create top-of-mind awareness even if sales are indirect and hard to measure.