EP 427: Building an innovation strategy to co-create ideas with your clients with Atif Rafiq

Agencies are under more pressure than ever to be innovative. While it used to be easier to solve your clients’ problems and wow them with a great solution, these days, it’s much harder to do that with the bar constantly moving. This is why it’s essential to develop an innovation strategy.

 

Wouldn’t it be nice to bring a lofty, innovative idea to a client and have them be over the moon and excited to be a part of the process? With the right innovation strategy, that dream can be a reality.

An innovation strategy can help your team jumpstart the creative and problem-solving process while leaving room for co-creation and collaboration with your clients. This streamlines the creative process and takes the pressure off you and your team to have all the answers while you search for the solutions to their problems.

Tune in to learn how your agency can become problem-solving and innovation experts by asking the right questions, enacting decisive decision-making, and building out a creative workflow.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The hardest part of innovation
• Collaboration is key for driving innovation
• Boiling down the “how” of problem-solving and innovation
• Creating an upstream methodology — the question-asking stage
• Getting a client to buy into an innovative idea
• The importance of collaboration and outside input for an innovation strategy
• The landmines to be aware of in the upstream production stages
• Workshopping ideas to produce quicker outcomes