Letting & Estate Agent Podcast Top Tips to grow your Estate Agency business - Ep: 2424
Dec 21, 2025
Join Jamie Lester, the founder of House Estate Agents and former Apprentice contestant, as he reveals how to effectively grow your personal brand as an estate agent. He shares strategies for leveraging Instagram and LinkedIn to connect with vendors and developers. Jamie emphasizes the importance of creating engaging content and utilizing Instagram Stories to identify potential leads. He also provides tips for overcoming camera fear and discusses the benefits of authentic storytelling in building trust. Don't miss his insights on handling trolls and maximizing algorithm exposure!
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Instagram Wins Developers' Attention
- Instagram attracts high-value property developers more than LinkedIn for Jamie Lester.
- He uses public results and market knowledge to signal reliability and win large projects.
Developers DM Jamie After Seeing His Posts
- Jamie recounts multiple developers contacting him via Instagram to offer large developments.
- He showcases results and market knowledge to demonstrate value and win business.
Use Stories To Target Decision-Makers
- Use Stories to see who watches your content and tailor posts to speak to specific decision-makers.
- Publish targeted posts addressing likely concerns during a pitch to reinforce your position next time you speak.