What if putting clients first is actually holding your firm back? Brian Beckcom explains why high-performance PI firms scale by prioritizing staff, clarity, and focus before everything else. From focused marketing to disciplined boundaries around time, talent, and cases, this episode challenges a lot of comfortable assumptions—and replaces them with a system that actually works.
You'll learn:
- How getting radically specific about your avatar client shapes marketing, messaging, and case selection
- Why Brian puts staff first—and how that decision leads to better client treatment
- Why unscheduled access creates chaos for firms and clients alike
- How clarity around life, audience, and priorities creates leverage without chasing volume
If you like what you hear, hit subscribe. We do this every week.
Buy tickets for PIMCON 2026: pimcon.org
Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
Personal Injury Mastermind w/ Chris Dreyer